INVESTING IN
OUR
YOUTH
HOW TO GET
INVOLVED IN MINI-CRICKET.
LET'S LEVEL THE PLAYING FIELD FOR OUR CHILDREN.
KFC Mini-Cricket, in partnership with Cricket SA, introduces kids aged 3-12 to cricket—one of South Africa's favourite sports. With almost 120,000 children participating, KFC Mini-Cricket is the largest national grassroots sports programme in the country.
A NATIONWIDE MOVEMENT
Supported by 16 cricket unions across south africa.
Over 10,000 volunteer coaches dedicate their time to nurture young talent and promote a love for cricket.
BUILDING MORE THAN
JUST CRICKET SKILLS
Beyond the game, kids gain a passion for healthy living and learn valuable life skills like teamwork, leadership, discipline, and perseverance.
Tours with the Proteas provide kids the chance to learn from South Africa's top cricketers, with many going on to play at the national level.
INVESTING IN YOUTH,
SHAPING FUTURES
We're passionate about the KFC Mini-Cricket programme because it's more than just a game; it's about making the most of life's innings - It's a game that inspires greatness.
HOW DO I GET
INVOLVED
HELP THEM GET THE MOST OUT OF LIFE'S INNINGS.
We believe that KFC Mini-Cricket is about more than just the game, it's an opportunity to teach our children valuable life skills and social skills such as teamwork and discipline, while promoting a balanced and active lifestyle.
WHY KFC IS INVOLVED
KFC's partnership with Cricket South Africa is rooted in a clear belief:
WHEN YOUNG PEOPLE ARE GIVEN THE RIGHT OPPORTUNITIES, THEY DON'T JUST GROW INTO ATHLETES - THEY GROW INTO LEADERS, ROLE MODELS, AND CHANGE MAKERS.
At KFC, we are committed to unlocking youth potential because we see the boundless promise in the next generation. Through focused investment in movement, nutrition, education, and skill development, we aim to create meaningful pathways that empower young people to thrive both on and off the field.
Our long-standing involvement in Mini-Cricket, spanning 16 years, reflects this commitment to consistency and long-term impact. By extending this journey through our partnership with Cricket South Africa, we are strengthening a development pipeline that nurtures talent from grassroots level all the way to the professional stage. But this pipeline is about more than producing elite players; it's about shaping confident individuals who can uplift their communities and inspire others. It's about building a future where every young person has the chance to realise their full potential, and where sport becomes a powerful catalyst for personal growth, community development, and lasting social change.
